"Chemical-Free" is a LIE.

๐ˆ๐Ÿ ๐š ๐›๐ซ๐š๐ง๐ ๐ฌ๐š๐ฒ๐ฌ ๐ญ๐ก๐ž๐ข๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ ๐š๐ซ๐ž โ€œ๐œ๐ก๐ž๐ฆ๐ข๐œ๐š๐ฅ-๐Ÿ๐ซ๐ž๐ž,โ€ ๐ญ๐ก๐ž๐ฒโ€™๐ซ๐ž ๐ฅ๐ฒ๐ข๐ง๐  ๐ญ๐จ ๐ฒ๐จ๐ฎ.

All matter is made of ๐‚๐‡๐„๐Œ๐ˆ๐‚๐€๐‹๐’. Your entire body is comprised of chemicals + nothing to be afraid of. Everything you can breathe, see, ingest, or touch is made up of chemicals.

Yet I see this chemical-free misconception constantly roaming around in the โ€œgreenโ€ or โ€œcleanโ€ beauty industry. Itโ€™s a fear mongering tactic employed by some brands to fool you into believing their products are superior or demonstrably safer than other products on the market. Itโ€™s highly misleading, insidious, + a gross sales tool.

While I may have a different perspective on this, every time I see this fallacy perpetuated, it makes me wonder how much the brand understands basic science + chemistry, + about the efficacy of their products.

Itโ€™s more than just semantics. You as a consumer are being duped by this erroneous chemical-free claim. You deserve accuracy in advertising + should not be lied to. These claims are spreading scientific ignorance + leading to the erosion of critical thinking among the general population.

Please do not fall trap to this.

1 comment

  • Thank you for knowledge!

    Morgan

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